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Rediff.com is one of India’s oldest and most respected digital media platforms, offering advertisers access to a premium, engaged audience across news, finance, sports, and lifestyle categories. With over 129 million monthly visits, a 7.5-minute average session duration, and a low bounce rate, Rediff ensures high-value visibility and measurable engagement.
Key Strengths of Rediff.com
Rediff Advertising Overview
Rediff.com has remained a trusted digital destination for Indian users since the early days of the web. Today, it stands out as a top English news platform in India, especially for users who value high-quality editorial content and low ad clutter. The platform has one of the lowest bounce rates among peers, and visitors spend over 3X more time than on leading news portals like NDTV.com and even more than Facebook.
Rediff Ad Formats
Why Advertise on Rediff?
Rediff is a unique high-engagement media property in India, trusted by corporate users, professionals, and digital decision-makers. With direct and organic traffic dominating, advertisers get genuine visibility with low ad fraud risk and high content affinity.
Key Benefits
- Massive Monthly Traffic with High Session Duration
- Lowest Bounce Rate vs. Other News Platforms
- 80% Organic Search Traffic – Higher Intent
- Access to Male-Dominated Working Professionals
- Advanced Targeting: Device, Geo, Category, Behavior
- Excellent for both Brand & Performance Campaigns
Rediff Audience & Analytics
- Monthly Visits: 129 million
- Effective Monthly Traffic (non-bounce): 66 million
- Bounce Rate: 28% (one of the lowest among top news sites)
- Avg Time on Site: 7.5 minutes (3x more than NDTV or Facebook)
- Traffic Sources:
- 65% Direct
- 80% Organic
Demographics
- Age Group: 25–54 years dominant
- Gender: Predominantly Male
- Geo: Over 50% users from Top 8 Metros
- Device Split: Balanced mobile and desktop usage
Rediff Targeting Capabilities
Rediff offers precise ad targeting with contextual relevance:
- Geo Targeting: Metro and Tier-1 cities
- Demographic Filters: Age, Gender, Household Profile
- Device Targeting: Android, iOS, Desktop
- Behavioral Segments: In-market & Affinity audiences
- Custom Audience Builds: Available on request
Popular Campaign Objectives
- Brand Awareness for BFSI, Auto, Tech, and E-commerce
- Performance Campaigns for Lead Generation or Traffic
- Thought Leadership & Sponsored Articles
- Political/Finance Campaigns during key events
- Content Marketing + Display Combo Strategies
Start Your Rediff Advertising Campaign
Reach one of India’s most informed and action-oriented digital audiences through Rediff’s highly trusted platform. Whether your goal is brand visibility, engagement, or lead generation—Rediff delivers.
Contact AdZBasket today to plan and launch your Rediff campaign with expert guidance and creative support.
FAQ's
Rediff has a loyal, high-quality audience. People spend more time here than on most news sites, so your ads get noticed.
Mostly working professionals (25–54), especially men from metro cities. It’s great for brands targeting decision-makers.
You can run banner ads, homepage takeovers, or target specific sections like finance, sports, and tech.
Yes. Rediff works great on both desktop and mobile, so your ads show up everywhere your audience is.
Absolutely. You can target by city, age, gender, device, and even by interests like business or politics.
Easy—just reach out to AdZBasket. We’ll help plan, design, and run your campaign from start to finish.
