Ad types
Display
Video
Maps / Full Page Takeover
Interactive / Scratch Card Property
Rapido Ads: Engaging Millions On-the-Go
Revolutionizing the Indian Commute Experience
Why Advertise on Rapido?
With over 120 million app opens per month and 58 million rides completed every month, Rapido is the ultimate platform to reach engaged users where they are. Here’s why Rapido Ads stands out
- Massive Reach: Over 700 million+ ad impressions/month and 90% user engagement.
- Fast Campaign Deployment: Quick setup for timely ad placements.
- Brand Safety: A platform committed to maintaining integrity and trust.
- Flexible Ad Placements: Tailor your ads to your marketing strategy.
- Unique Touchpoint: Engage users on-the-go during their commutes — when they’re most receptive.
Targeting Opportunities: Reach the Right Audience
- Demographic Targeting: Age, gender, and more.
- Location-Based: Hyperlocal, real-time targeting based on ride data.
- Device & Service Signals: Tailor ads based on OS, device, ride frequency, and peak commute times.
User Journey: Where Your Ads Appear
- Home Screen: Showcase your brand with a broad reach.
- Ride Request Screen: Promote relevant services as users book their rides.
- On-Ride Screen: Engage passengers with real-time info during their ride.
- End-of-Ride Screen: Capture users as they finish their trip, ready for action.
Ad Formats Available
Rapido offers a variety of engaging ad formats to capture users’ attention:
- Ride Request: The perfect moment as users book their ride.
- Captain on the Way: Engage users while they wait for their ride.
- On-Ride: Deliver messages during the ride, a prime moment for interaction.
Performance Metrics: Track Your Success
- Impressions per Day: 20 million+
- Expected Click-Through Rate (CTR): 1% – 2%
Start Reaching Your Audience On-the-Go with Rapido Ads
FAQ's
Rapido Ads allows brands to advertise to users while they commute on Rapido's ride-hailing service (bike, auto, cab) through various in-app screens.
You can target users based on age, location, ride frequency, device, and spend behavior for precise audience reach.
Ad formats include Ride Request, Captain on the Way, and On-Ride ads, all placed at key moments during the commute.
Campaigns can be deployed quickly, with efficient setup through programmatic channels for fast activation.
Expect 20 million+ impressions/day and a CTR of 1-2% based on your targeting and ad formats.
Yes, you’ll receive detailed performance metrics like impressions, CTR, and user engagement to track and optimize your campaign.
