Ad types
Static Banners ads
Boodmo is India’s leading online marketplace for car spare parts, connecting brands with both retail and B2B buyers including mechanics, garages, and auto retailers. With over 2 million monthly active users, 15 million+ product views, and high engagement from auto-intent audiences, Boodmo is the go-to platform for brands in the automobile ecosystem.
Key Strengths of Boodmo
Boodmo Advertising Overview
Founded in 2015, Boodmo has transformed the fragmented auto spare parts industry in India into a structured e-commerce opportunity. Backed by a strong catalogue, smart search, logistics, and verified sellers, the platform ensures high intent user behavior—making it a high-performing media vehicle for brand discovery and commerce conversions.
Boodmo Ad Formats
Why Advertise on Boodmo?
Boodmo offers a precise, high-intent audience that is actively searching for auto parts—making it ideal for automotive brands, lubricants, batteries, tyres, and accessory players.
Key Benefits
- Auto-Focused Audience: 2M+ active monthly users, primarily car owners and mechanics
- Sales-Boosting Campaigns: Promotions like free delivery & discounts
- First-Party Targeting: Based on product views, past searches, buyer category
- Inventory Access: Showcasing your stock as “Fulfilled by Boodmo”
- B2B Penetration: Engage with garage owners, retailers & workshops
Boodmo Audience & Analytics
- Monthly Active Users: 2M+
- Registered Users: 4.5M+
- Monthly Product Views: 15M+
- Business Buyers: 30,000+ (25% of total business share)
- Top Categories: Auto Spare Parts, Engine Oils, Accessories, Lighting, Brakes, Clutch, Suspension, Batteries
Audience Profile
- Gender: 85% Male
- Age Group: 25–44
- Geography: Tier 1 & Tier 2 cities with high auto ownership
- Buyer Type: Car owners, auto retailers, mechanics, garages
Boodmo Targeting Capabilities
Boodmo offers precise ad targeting with contextual relevance:
- Geo Targeting – City-based or regional delivery zones
- Behavioral Targeting – Product type, brand category, buying frequency
- Buyer Type Targeting – B2C vs B2B filters (car owners vs garages)
- Cart & Wishlist Insights – Ads based on saved or searched items
- Repeat Buyers – Re-engage loyal or inactive accounts
Popular Campaign Objectives
- Launch New Automotive Brands or SKUs
- Drive Direct Conversions with Offers (e.g., Free Delivery)
- Improve Brand Visibility in High-Search Categories
- Engage Garage Owners and Mechanics
- Highlight “Fulfilled by Boodmo” Inventory Advantage
Start Your Boodmo Campaign Today
Access a niche, transaction-ready audience deeply embedded in India’s auto spare parts ecosystem. Whether you’re launching new SKUs or scaling B2B reach—Boodmo delivers high-conversion media opportunities.
Contact AdZBasket today to launch your campaign with targeting, creative guidance, and full media execution support.
FAQ's
It’s India’s largest online marketplace for car spare parts, connecting buyers with sellers across 15M+ product views per month.
The audience is already in buying mode—whether they’re car owners, mechanics, or garages. It’s all high intent, no guesswork.
From banners and popups to push notifications, emailers, and even blogs—Boodmo offers multiple ways to reach the right people.
You’ll reach 2 million+ monthly users, mostly male, 25–44 years old, from metro and mid-tier cities. Many are repeat buyers too.
Yes! Boodmo’s B2B arm lets you target garages, service shops, and retailers directly—perfect for tools, lubricants, or bulk offers.
Simple—just reach out to AdZBasket. We'll help with planning, creatives, and full campaign setup.
