Ad types
Banner Ads
Web-to-App Conversions
Native Ads
Welcome to BigBasket, India’s top online grocery delivery platform with a highly loyal customer base. Engage with high-intent, repeat-purchase consumers through in-app advertising that drives visibility, conversions, and brand recall. Whether you’re promoting FMCG, household, or health products—BigBasket ensures precise targeting with meaningful user engagement. Leverage BigBasket’s massive user footprint via AdZBasket.
Key Strengths of BigBasket
BigBasket In-App Advertising
BigBasket is a household name in India, delivering daily essentials to over 30+ cities. As a Tata Group-backed brand, it commands trust, reliability, and scale. With over 400,000 orders per day and millions of MAUs, it is one of the most frequently used grocery apps in India. In-app advertising on BigBasket allows brands to place their products directly in the path of purchase, maximizing attention and ROI.
BigBasket Ad Formats
Explore ad placements designed to engage India’s grocery buyers right at the decision point:
Why Advertise on BigBasket?
BigBasket is not just a grocery platform—it’s a daily utility hub. It allows brands to engage users with high purchase intent in a contextually relevant, low-distraction environment.
Key Benefits
- Daily Active Buyers: Reach users during their buying moments
- Loyal App Audience: 3x increase in app installs and 2x in first orders from mobile users
- Category Precision: Promote groceries, beverages, household, and health products
- App Stickiness: Repeat-purchase behavior ensures multiple ad exposures
- Tata Group Trust: Secure, reliable, and high-credibility brand association
BigBasket Audience & Analytics
Analytics:
- Monthly Active Users (MAUs): 30–35 million+
- Daily Session Time: 8–10 minutes
- Order Frequency: 4–6 per user per month
- App Installs: 100M+ (Google Play + iOS)
Audience Profile:
- Age: 25–45
- Gender: 55% Female / 45% Male
- Location: Urban Tier-1 & Tier-2 cities
- Interests: Grocery, wellness, home care
Advanced Targeting Capabilities
BigBasket’s advertising infrastructure enables precision targeting across multiple parameters:
- Geo Targeting: State, city, or pin code level
- Behavioral Targeting: Based on past orders, purchase patterns
- Platform Targeting: Android vs iOS creatives
- Demographic Segments: Household size, income group, family profiles
- Cart-Based Insights: In-the-moment targeting based on what users are adding
Popular Campaign Objectives
- Product Sampling & Free Trials
- Brand Awareness in the Grocery Segment
- Promotions for FMCG & Household Essentials
- Category Dominance Drives
- Festive & Seasonal Campaigns
BigBasket Activation Example
Challenge: BigBasket’s mobile website had strong traffic, but limited app conversions.
Solution: Seamless in-app banner implementation & targeted push messaging.
Impact:
- 3x increase in web-to-app installs
- 2x growth in first orders from mobile web visitors
Start Your BigBasket Advertising Campaign
Leverage BigBasket’s vast and active user base, advanced targeting tools, and premium ad placements to drive effective brand outcomes.
Ready to grow with BigBasket?
Get a custom media plan from AdZBasket today and launch your campaign with end-to-end execution support.
FAQ's
In-app advertising on BigBasket refers to placements like banners, native ads, and push notifications displayed within the BigBasket mobile app.
BigBasket provides access to a high-intent, repeat-purchase audience in a contextual environment with minimal distractions.
Geo, behavioral, demographic, and cart-based targeting are available for campaign precision.
Static banners, native listings, interstitials, push notifications, and web-to-app CTAs.
Campaigns can go live within 5–7 business days post-approval and creative readiness.
