In-App Advertising

In-App Advertising Trends in 2025: What Brands Must Know

In the rapidly evolving digital landscape of 2025, in-app advertising has crossed a threshold: it’s no longer just buying impressions,...

How to Advertise on Popular Indian Apps Without Separate Deals

Advertising across India’s top mobile apps usually means juggling multiple contracts, different creative specs, and several dashboards. Luckily, modern aggregator...

How In-App Advertising Is Revolutionizing Brand Engagement in India’s Mobile-First Market

The Surge of In-App Advertising in India’s Mobile-First Era In today’s mobile-first India, where over 650 million people navigate their...

In-App Ad Formats Explained: Banner, Interstitial, Native & Video

In today’s mobile-first world, in-app advertising has become one of the most effective ways for brands to connect with users...

5 Myths About In-App Advertising That Are Costing You Clicks

In-app advertising has become a go-to strategy for brands looking to engage mobile-first consumers. However, despite its growth and proven...

Shopping Apps vs OTT vs Gaming Apps – Where Do Your Ads Perform Best?

In the ever-evolving world of digital marketing, one question continues to challenge advertisers: Where should you place your ads to...

Why In-App Advertising Should Be a Part of Your Digital Strategy

In today’s mobile-first India, where over 650 million smartphone users spend hours daily within apps, in-app advertising has emerged as...

Top Performing App Categories for In-App Advertising in India

In the dynamic digital landscape of India, in-app advertising has become a go-to strategy for brands seeking hyper-targeted reach and...

The Future of Advertising: Combining In-App and OOH for 360° Impact

In today’s fast-evolving digital landscape, brands can no longer rely on a single channel to engage consumers. The true power...

Audio Advertising in Mobile Apps: Engaging Listeners in the Age of Podcasts and Music Streaming

In today’s hyper-digital world, users are constantly plugged in—whether it’s for music, podcasts, or news. This sonic boom in content...

In-App Advertising